Brands are valuable. A strong brand creates trust, binds customers and sets itself apart from the competition. Nevertheless, start-ups and medium-sized companies often do not know exactly how much their brand is actually worth and, above all, how they can successfully protect their brand.
Meissner Bolte is partnering up with Brand Finance, the leading brand valuation consultancy, for an online webinar to address questions around brand protection, brand valuation, and how organisations can get the most out of their brand.
Meissner Bolte’s trademark experts, Gernot Schröer and Markus Mainx share insights on how companies should legally protect their brand(s), why this is important and what they need to consider in practical terms.
David Haigh, Chairman and CEO at Brand Finance, will join the event to provide his expertise on the importance of brand valuation, how brand value is determined, and how the ongoing monitoring of brand value and assets can benefit an organisation.
The presentations will be followed by an interactive Q&A session with the audience.
We welcome all professionals in the field of trademark law, marketing and branding, and as well entrepreneurs and employees from marketing and branding departments.
16:00 – 16:30 CET How to successfully protect your brands - Gernot Schröer and Markus Mainx, Meissner Bolte
16:30 – 17:00 CET The Importance of Brand Valuation - David Haigh, Brand Finance