Strong Brand – As Secure As Your Good Name
A company's goodwill is essentially built on its good name and the quality of the goods and services it offers. Trade marks exist to protect these distinguishing features and clearly establish their origin.
Today, trade mark law has long extended far beyond protecting traditional word marks or logos. Rather, it opens up a broad field for protecting individual product identifiers, 3D product shapes, or even slogans that capture the essence of your offering.
Our trade mark experts first advise you strategically on what you should keep out of the reach of competitors' use. We show you the full range of trade mark and identifier protection options and research existing rights already in place within your market environment. In doing so, we lay the foundations for the successful launch of your new product as well as for the relaunch of your existing product range.
Once we have assessed and largely ruled out the risks of colliding with pre-existing registered trade marks, we take care of your trade mark applications domestically and abroad. We support you on all matters of accompanying trade mark protection during the launch of new products, as well as the legal safeguarding of established identifiers, right through to licensing.
Is your trade mark under threat? We defend it in revocation and infringement proceedings. And if third parties make unauthorised use of your marks and words, we enforce cease-and-desist and damages claims on your behalf before the courts.
